Cash-Based PT Practice Info

CBP 087: Building a Busy Cash-Based PT Practice in Under a Year – Physical Therapy Fitness Article

CBP 087: Building a Busy Cash-Based PT Practice in Under a Year “Am I living out my purpose?” That’s the question Amanda Heritage asked herself as she assessed her career in physical therapy. When she realized the answer was “no,” she knew she needed to make a change. Despite the naysayers who told her it was impossible to create a successful cash-based PT practice in southern New Jersey, she decided to give it a go.   She began looking online to…

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Why private practice is a “fartlek” – Physical Therapy Fitness Article

Why private practice is a “fartlek” Have you ever heard of a “fartlek”? If you’re a runner or treat runners in your private practice, you probably have, but for those who haven’t heard of it, I’ll define it in a moment. First … After a few weeks in the ICU with my son Gray and no approaching discharge in sight, an important thought popped in my head that, as usual, I could easily relate to starting and running a private…

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CBP 084: Biz Lessons from the ICU – Physical Therapy Fitness Article

CBP 084: Biz Lessons from the ICU *NOTE: This is second part of my Biz Lessons from the ICU podcast series. You can listen to part one HERE.* Last year my son, Gray, was hospitalized for more than three months. While I was more or less living at the hospital, I spent many hours reflecting on what the experience was teaching me. I wrote down many of those lessons and found that most of them applied to not just my…

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CBP 086: 100% Mobile Neuro Cash Practice with Independent Contractors – Physical Therapy Fitness Article

CBP 086: 100% Mobile Neuro Cash Practice with Independent Contractors In this interview, Tony describes how he built a 100% mobile neuro cash-based practice from scratch, walking us through his journey and how he specifically got started with home-based physical therapy. He shares specifics on his main referral sources, the best marketing strategies for his practice, running a mobile practice, and working with independent contractors. He also describes key tactics to utilize in conversations with prospective patients to maximize conversions…

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