Yesterday I delivered a keynote talk at UK Active’s annual ‘SWEAT’ event. My talk was titled ‘Understand Your Disruptors’. The headline for this years SWEAT event – ‘Thought leadership event connecting forward-thinking brands, startups, influencers and investors in boutique fitness.With the boutique sector rapidly growing in prominence, Sweat will deliver cutting edge data insights, implementable business knowledge and will motivate and inspire.’ SO HERE’S WHAT I HAD TO SAY…  I’ve been working in the fitness industry for almost eight years…